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#1 16-02-15 12:20:43

SucceedwithCharlotte
Member
Registered: 16-02-15
Posts: 9

New ADI - Website & SEO questions

Hello there!

I have created a website on behalf of my SO as she has recently passed all of her tests and is now an ADI  big_smile cool

Just looking for some input on if I have everything necassary for the website or if I am missing anything?: www.succeedwithcharlotte.co.uk

Also, I am new to web design and know only the basics (HTML & CSS) and was wondering if there is anything I can do to make the website rank higher in google?

Any input appreciated.

Thanks!!
James

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16-02-15 12:20:43

AdBot
Google AdSense Posting Bot

Re: New ADI - Website & SEO questions




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#2 16-02-15 13:20:53

Roadmaster
Verified Member
Registered: 04-03-04
Posts: 5,670

Re: New ADI - Website & SEO questions

Spelling mistake, top right and bottom left    Contant Details

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#3 16-02-15 13:29:40

SucceedwithCharlotte
Member
Registered: 16-02-15
Posts: 9

Re: New ADI - Website & SEO questions

Roadmaster wrote:

Spelling mistake, top right and bottom left    Contant Details

I have looked at this site so many times and never noticed haha.

Thanks for that will amend later

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#4 16-02-15 21:27:53

VandADI
Administrator
From: Coulsdon, Surrey
Registered: 29-02-04
Posts: 7,597

Re: New ADI - Website & SEO questions

Hi,
Have you got permission from the DVSA to use their logos on the website?

https://www.gov.uk/get-permission-to-use-dvsa-logos

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#5 16-02-15 21:32:07

SucceedwithCharlotte
Member
Registered: 16-02-15
Posts: 9

Re: New ADI - Website & SEO questions

VandADI wrote:

Hi,
Have you got permission from the DVSA to use their logos on the website?

https://www.gov.uk/get-permission-to-use-dvsa-logos

The form went in the post a couple of days ago. Awaiting their reply. If they say nope, it will come straight off. Hopefully not though smile

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#6 16-02-15 22:53:31

johnp
Verified Member
From: Dorset
Registered: 04-03-06
Posts: 2,636

Re: New ADI - Website & SEO questions

Fore more info should be For more info.

necassary should be necessary

Personally I think it needs reading through and checking as I find the wording cumbersome.

Last edited by johnp (16-02-15 22:58:21)


Driving is books-
1. "safe and responsible INDEPENDENCE."
2. "DISABILITY into ABILITY" 
3. "PSYCHOLOGY than SYSTEMS.
www.drivingincludesu.co.uk

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#7 17-02-15 07:22:03

kaf
Verified Member
From: Wiltshire
Registered: 05-08-07
Posts: 3,328
Website

Re: New ADI - Website & SEO questions

Sorry,,but to me it's boring.

No photos, nothing that makes it stand out and say ' im the driving instructor you need"

Hate sites written in third person, it would be much better written in first person as Charlotte speaking and saying what she really wants,to say.

The first page of the website should say what she would say to a customer phoning and asking about lessons, it needs to do a selling job. Few viewers get past page one, all the good info needs,to,hit them as soon as the page opens.

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#8 17-02-15 07:58:40

SucceedwithCharlotte
Member
Registered: 16-02-15
Posts: 9

Re: New ADI - Website & SEO questions

kaf wrote:

Sorry,,but to me it's boring.

No photos, nothing that makes it stand out and say ' im the driving instructor you need"

Hate sites written in third person, it would be much better written in first person as Charlotte speaking and saying what she really wants,to say.

The first page of the website should say what she would say to a customer phoning and asking about lessons, it needs to do a selling job. Few viewers get past page one, all the good info needs,to,hit them as soon as the page opens.

Note taken. We was not sure how would be best to write the contect (1st / 3rd person). I will consider rewriting most of the content and I know its a bit dull at the moment, she is in partnership with her mom and waiting for a few decent piccies of both of them next to their cars.

Really good input their though kaf, will take a look at other other driving sites and update content on the first page to be more exciting!


Definately going to be spell checking everything tonight! I rushed it a little bit, was too excited for the site to go live big_smile.

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#9 17-02-15 11:37:01

johnp
Verified Member
From: Dorset
Registered: 04-03-06
Posts: 2,636

Re: New ADI - Website & SEO questions

They were discussing on Breakfast this morning how a spelling mistake or an apostrophe in the wrong place
will turn people off a web site. It is not just a case of the words used, but it is what they communicate to the reader
about the business which counts.


Driving is books-
1. "safe and responsible INDEPENDENCE."
2. "DISABILITY into ABILITY" 
3. "PSYCHOLOGY than SYSTEMS.
www.drivingincludesu.co.uk

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#10 17-02-15 19:43:25

Laurence Jacquemin ADI
Verified Member
From: Crawley, West Sussex
Registered: 26-11-13
Posts: 96
Website

Re: New ADI - Website & SEO questions

Like the colour scheme, and the way the home page is not swamped with info, which some people do and there is so much info and colour you don't know where to start and end up not bothering.

"Patient, Understanding and Up-to-Date in the latest ADI training" - I find it quite annoying (OCD!) that some words have capital and some don't, only capital should be Patient and ADI, however I would even consider dropping ADI, does a potential pupil know what ADI means?

Agree with kaf, I personally would prefer website to be written in 1st person, rather than 3rd, makes it seem more personal, which is part of reason people will look for an independent driving school rather than a national. First page needs to answer any questions the pupil may have, instantly, to keep their interest, think why the pupil is visit the website what question/problem they are trying to resolve and then put the answer to this on you page. Have a look at my home page for example, I get lots of calls from my website and people often say they prefer my website to the websites that are similar to yours i.e. no that personal, look very much like a site done my an SEO expert who uses the same website template for hundreds of sites.

In terms of ranking well on Google do you have lots of citations (listings on relevant directories) and any good quality links to the site (for example from any reputable websites)?

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#11 17-02-15 23:03:59

Zipper
Verified Member
From: Darwin, Northern Territory Aus
Registered: 20-08-04
Posts: 2,696
Website

Re: New ADI - Website & SEO questions

I also like the colour scheme and the way the home page isn't swamped with info - it looks "clean" and I can't see any reason to change the overall look.
But I agree about too many capitals, especially if they are applied inconsistently.
As John says, some people are VERY passionate about spelling mistakes and misusing apostrophe's ( big_smile ), and although these people seem to be a minority (most youngsters reading the page won't even notice), it IS important to make the site look professional by carefully vetting it for errors*.

Re "Learn to drive in a MINI with Succeed with Charlotte"; the two instances of the word with makes the phrase seem a bit cumbersome, perhaps "Learn to drive in a MINI with me" (or "with us") not only makes it easier to read, but adds the personal element as well.

"Boring"?
Well, perhaps boring to an entertainment-seeking surfer giving the page a cursory glance, but people looking for information to help them choose a driving instruct aren't looking for entertainment so I wouldn't worry about it being boring.
As long as they clearly see the info they're looking for within the first few seconds of scanning, the page has done its job.
"it's job" or "its job" roll

*Proof reading your own work isn't as effective as having someone with good spelling & grammatical skills do it, the mind often reads what it expects to see, not what it's actually seeing.
And for some reason, proof reading a printed page is more effective than reading off a screen.
I always read my posts in the preview screen before submitting, I pick up more errors  in the preview screen than the input screen.
Even then I still puck up occasional errors when I read the post after submission.

A few years ago my colleague Connie & I decided to advertise theory classes under our subsidised driver training program (Connie provided the venue, I provided the training).
I carefully made up a newspaper ad and asked her to check it, she said not to bother as it will be OK.
It wasn't OK - when I read the ad in the actual paper it was painfully obvious I had not included any contact details and we had to pay for a second ad.

Basically, I like your site James.


Zipper ("G'Day Mate!")
I'm not 65! I'm only $59.95+tax
www.drivingnt.com

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#12 18-02-15 07:32:08

RobC
Verified Member
From: Nr Ormskirk Lancs
Registered: 28-01-09
Posts: 765
Website

Re: New ADI - Website & SEO questions

Lots of good constructive criticism and advice above.

I think the basic site is good, They say that you have around 8 seconds to give the people finding your website the information that they want before they click elsewhere. Don't fall into the trap therefore of putting far too much information on the landing page which makes the site difficult to read.

The phone number should be prominent, usually at the top though I put it top and bottom as well, and I would prefer it larger so it stands out as a call to action.


Zipper The thing I like about your website is that you charge $70 Australian dollars an hour, Thats over £35 an hour isn't it!


www.midasbustraining.webs.com
Midas Minibus Driver Assessor Trainer & Passenger Assistant Trainer
DVSA Fleet Registered Trainer

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#13 18-02-15 09:10:23

SucceedwithCharlotte
Member
Registered: 16-02-15
Posts: 9

Re: New ADI - Website & SEO questions

Zipper wrote:

I also like the colour scheme and the way the home page isn't swamped with info - it looks "clean" and I can't see any reason to change the overall look.
But I agree about too many capitals, especially if they are applied inconsistently.
As John says, some people are VERY passionate about spelling mistakes and misusing apostrophe's (  ), and although these people seem to be a minority (most youngsters reading the page won't even notice), it IS important to make the site look professional by carefully vetting it for errors*.

Re "Learn to drive in a MINI with Succeed with Charlotte"; the two instances of the word with makes the phrase seem a bit cumbersome, perhaps "Learn to drive in a MINI with me" (or "with us") not only makes it easier to read, but adds the personal element as well.

"Boring"?
Well, perhaps boring to an entertainment-seeking surfer giving the page a cursory glance, but people looking for information to help them choose a driving instruct aren't looking for entertainment so I wouldn't worry about it being boring.
As long as they clearly see the info they're looking for within the first few seconds of scanning, the page has done its job.
"it's job" or "its job" 

*Proof reading your own work isn't as effective as having someone with good spelling & grammatical skills do it, the mind often reads what it expects to see, not what it's actually seeing.
And for some reason, proof reading a printed page is more effective than reading off a screen.
I always read my posts in the preview screen before submitting, I pick up more errors  in the preview screen than the input screen.
Even then I still puck up occasional errors when I read the post after submission.

A few years ago my colleague Connie & I decided to advertise theory classes under our subsidised driver training program (Connie provided the venue, I provided the training).
I carefully made up a newspaper ad and asked her to check it, she said not to bother as it will be OK.
It wasn't OK - when I read the ad in the actual paper it was painfully obvious I had not included any contact details and we had to pay for a second ad.

Basically, I like your site James.

Thanks alot for the advice! I agree that I cannot proof read my own work, I have read over hte website a good 5x and can't spot anything but as before people have told me i spelt 'Contact details' and 'fore' wrong... I'm not that bad at spelling I swear. The eye sees what it wants to see.

I have tried making the site with the intentions of it not being too overwhelming and trying to make people click through to see more information than have it all on one long page.


Laurence Jacquemin ADI wrote:

Like the colour scheme, and the way the home page is not swamped with info, which some people do and there is so much info and colour you don't know where to start and end up not bothering.

"Patient, Understanding and Up-to-Date in the latest ADI training" - I find it quite annoying (OCD!) that some words have capital and some don't, only capital should be Patient and ADI, however I would even consider dropping ADI, does a potential pupil know what ADI means?

Agree with kaf, I personally would prefer website to be written in 1st person, rather than 3rd, makes it seem more personal, which is part of reason people will look for an independent driving school rather than a national. First page needs to answer any questions the pupil may have, instantly, to keep their interest, think why the pupil is visit the website what question/problem they are trying to resolve and then put the answer to this on you page. Have a look at my home page for example, I get lots of calls from my website and people often say they prefer my website to the websites that are similar to yours i.e. no that personal, look very much like a site done my an SEO expert who uses the same website template for hundreds of sites.

In terms of ranking well on Google do you have lots of citations (listings on relevant directories) and any good quality links to the site (for example from any reputable websites)?


Great input! I read up a little on SEO keywords and such before doing the content trying to add in as many as possible with it still making sense. Before writing I asked SO if it should be done 1st or 3rd person. It is 50/50 but your argument of being independant rather than national makes perfect sense to go to first person smile. Do you know if the number of times a keyword / phrase appears on a website has impact on google ranking?

Also, where is a good place to go to get these backlinks to the site? At the moment I have them from the G+ account, Facebook & Yell (don't think yell is a very credible backlink though).



I chose this colour scheme because it matches the colour of the car  tongue. I thought it was quite a clever idea but the car really is beautiful, especially with the artwork on. Although, one of the alloys has a nice big chip in it already haha.

Last edited by SucceedwithCharlotte (18-02-15 09:14:41)

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#14 18-02-15 12:08:09

Lady-Hynarc
Verified Member
Registered: 09-04-12
Posts: 650

Re: New ADI - Website & SEO questions

I'm confused about your name..."Charlottle is a female driving instructor".......?  Didn't anyone else notice this?  Shows how the brain works...first thing I saw.  wink

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#15 18-02-15 14:03:12

SucceedwithCharlotte
Member
Registered: 16-02-15
Posts: 9

Re: New ADI - Website & SEO questions

Lady-Hynarc wrote:

I'm confused about your name..."Charlottle is a female driving instructor".......?  Didn't anyone else notice this?  Shows how the brain works...first thing I saw.  wink

Arghh!!! How am I missing all of these typo's?!

Thanks for that will have to get that one changed too.

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#16 18-02-15 15:07:19

Laurence Jacquemin ADI
Verified Member
From: Crawley, West Sussex
Registered: 26-11-13
Posts: 96
Website

Re: New ADI - Website & SEO questions

SucceedwithCharlotte wrote:

Do you know if the number of times a keyword / phrase appears on a website has impact on google ranking?

Also, where is a good place to go to get these backlinks to the site? At the moment I have them from the G+ account, Facebook & Yell (don't think yell is a very credible backlink though).

Google does not want websites to be keyword stuffed, so I would think having the same key word over and over again would be detrimental to the website, but I am not an expert.

In terms of getting links a good place to get a link is DMOZ which is an online directory with content only added when a human has checked it and checked your website to make sure if looks good, it also take quite a few months to get a listing, which is why it is a very good link to have. Apart from that I have a list of business directories that my website is on (some have links some are just NAP (Name, Address, Phone Number), which is important for you Google + ranking), if you want I could e-mail you over the list? There are over 100 in total, so will take you a bit of time to do them all! Just PM me your e-mail address.

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#17 18-02-15 18:39:51

RobC
Verified Member
From: Nr Ormskirk Lancs
Registered: 28-01-09
Posts: 765
Website

Re: New ADI - Website & SEO questions

Ooops another typo in 'the car' section

necassary for pupil's Should be necessary for pupils. Pupils: Means several students share something. Pupil's: Means belonging to one student.

Not sure if 'due to its ease to drive' is quite right either  hmm ease of driving?  hmm

Some backlinks


http://schoolofeverything.com/ (anyone who teaches ANY subject can sign up for free – you sign up in your name, rather than your driving school name, but you can add a link to your website)

http://lancs.gumtree.com/add_posting.html

http://driving-schools.co.uk/advertise.html

http://www.drivingschools101.co.uk/page … ce_id=2179

http://www.findadrivinginstructor.com/ (another one where you list yourself rather than your school name)


The following sites will require a reciprocal link if you want them to list your website;

http://www.drivinginstructors4u.co.uk/index.htm

http://www.drivinglesson.biz/submit.php?c=144

http://www.driving-test-success.com/contact/contact.htm

http://www.freeindex.co.uk/signup.htm

[http://www.2passdirectory.co.uk/



AVOID THE FOLLOWING COMPANIES  ufindus, BT Customer Street, SmileLocal & MoreUK - they're all the same company under different names and they are notorious for their persistence and hard sell.

Last edited by RobC (18-02-15 20:37:17)


www.midasbustraining.webs.com
Midas Minibus Driver Assessor Trainer & Passenger Assistant Trainer
DVSA Fleet Registered Trainer

Offline


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#18 18-02-15 19:55:43

Laurence Jacquemin ADI
Verified Member
From: Crawley, West Sussex
Registered: 26-11-13
Posts: 96
Website

Re: New ADI - Website & SEO questions

RobC wrote:

Ooops another typo in 'the car' section

necassary for pupil's Should be necessary and pupils. Pupils: Means several students share something. Pupil's: Means belonging to one student.

Not quite sure if 'due to its ease to drive' is right either  hmm ease of driving?  hmm

Some backlinks


http://schoolofeverything.com/ (anyone who teaches ANY subject can sign up for free – you sign up in your name, rather than your driving school name, but you can add a link to your website)

http://lancs.gumtree.com/add_posting.html

http://www.smilelocal.com/get_listed.php

http://driving-schools.co.uk/advertise.html

http://www.drivingschools101.co.uk/page … ce_id=2179

http://www.findadrivinginstructor.com/ (another one where you list yourself rather than your school name)


The following sites will require a reciprocal link if you want them to list your website;

http://www.drivinginstructors4u.co.uk/index.htm

http://www.drivinglesson.biz/submit.php?c=144

http://www.driving-test-success.com/contact/contact.htm

http://www.freeindex.co.uk/signup.htm

[http://www.2passdirectory.co.uk/



AVOID THE FOLLOWING COMPANIES  ufindus, BT Customer Street, SmileLocal & MoreUK - they're all the same company under different names and they are notorious for their persistence and hard sell.

If you are saying to avoid SmileLocal why have you put it as a recommend directory to register with hmm  LOL

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#19 18-02-15 19:56:36

SucceedwithCharlotte
Member
Registered: 16-02-15
Posts: 9

Re: New ADI - Website & SEO questions

RobC wrote:

Ooops another typo in 'the car' section

necassary for pupil's Should be necessary for pupils. Pupils: Means several students share something. Pupil's: Means belonging to one student.

Not sure if 'due to its ease to drive' is quite right either  hmm ease of driving?  hmm

Some backlinks


http://schoolofeverything.com/ (anyone who teaches ANY subject can sign up for free – you sign up in your name, rather than your driving school name, but you can add a link to your website)

http://lancs.gumtree.com/add_posting.html

http://www.smilelocal.com/get_listed.php

http://driving-schools.co.uk/advertise.html

http://www.drivingschools101.co.uk/page … ce_id=2179

http://www.findadrivinginstructor.com/ (another one where you list yourself rather than your school name)


The following sites will require a reciprocal link if you want them to list your website;

http://www.drivinginstructors4u.co.uk/index.htm

http://www.drivinglesson.biz/submit.php?c=144

http://www.driving-test-success.com/contact/contact.htm

http://www.freeindex.co.uk/signup.htm

[http://www.2passdirectory.co.uk/



AVOID THE FOLLOWING COMPANIES  ufindus, BT Customer Street, SmileLocal & MoreUK - they're all the same company under different names and they are notorious for their persistence and hard sell.


Thank you!

Have made changed so it makes more sense smile. Thanks for the back links, Laurence has given me lots  too, I'm a very busy boy right now!!

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#20 18-02-15 20:33:40

RobC
Verified Member
From: Nr Ormskirk Lancs
Registered: 28-01-09
Posts: 765
Website

Re: New ADI - Website & SEO questions

Have a look at this too http://moz.com/beginners-guide-to-seo


www.midasbustraining.webs.com
Midas Minibus Driver Assessor Trainer & Passenger Assistant Trainer
DVSA Fleet Registered Trainer

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#21 18-02-15 20:41:30

RobC
Verified Member
From: Nr Ormskirk Lancs
Registered: 28-01-09
Posts: 765
Website

Re: New ADI - Website & SEO questions

Laurence Jacquemin ADI wrote:
RobC wrote:

Ooops another typo in 'the car' section

necassary for pupil's Should be necessary and pupils. Pupils: Means several students share something. Pupil's: Means belonging to one student.

Not quite sure if 'due to its ease to drive' is right either  hmm ease of driving?  hmm

Some backlinks


http://schoolofeverything.com/ (anyone who teaches ANY subject can sign up for free – you sign up in your name, rather than your driving school name, but you can add a link to your website)

http://lancs.gumtree.com/add_posting.html

http://www.smilelocal.com/get_listed.php

http://driving-schools.co.uk/advertise.html

http://www.drivingschools101.co.uk/page … ce_id=2179

http://www.findadrivinginstructor.com/ (another one where you list yourself rather than your school name)


The following sites will require a reciprocal link if you want them to list your website;

http://www.drivinginstructors4u.co.uk/index.htm

http://www.drivinglesson.biz/submit.php?c=144

http://www.driving-test-success.com/contact/contact.htm

http://www.freeindex.co.uk/signup.htm

[http://www.2passdirectory.co.uk/



AVOID THE FOLLOWING COMPANIES  ufindus, BT Customer Street, SmileLocal & MoreUK - they're all the same company under different names and they are notorious for their persistence and hard sell.

If you are saying to avoid SmileLocal why have you put it as a recommend directory to register with hmm  LOL


Hi Laurence

I wouldn't mind your backlink list too, I'm sure its more comprehensive and up to date than mine, any chance of sending it to me?

Rob

Last edited by RobC (18-02-15 20:42:49)


www.midasbustraining.webs.com
Midas Minibus Driver Assessor Trainer & Passenger Assistant Trainer
DVSA Fleet Registered Trainer

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#22 18-02-15 20:53:13

Laurence Jacquemin ADI
Verified Member
From: Crawley, West Sussex
Registered: 26-11-13
Posts: 96
Website

Re: New ADI - Website & SEO questions

RobC wrote:

Hi Laurence

I wouldn't mind your backlink list too, I'm sure its more comprehensive and up to date than mine, any chance of sending it to me?

Rob

Yeah that is o.k. Rob, PM me your e-mail address, by the way it is more of a list of directories to help boost citations than a backlink list.

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#23 22-02-15 23:22:59

Angus
Verified Member
From: Edinburgh
Registered: 25-01-15
Posts: 18
Website

Re: New ADI - Website & SEO questions

Great list you have put together thanks for sharing it.

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#24 23-02-15 20:26:11

MGM
Verified Member
From: Surrey
Registered: 24-10-11
Posts: 861

Re: New ADI - Website & SEO questions

I like the overall look of the site.

One question - why no picture of Charlotte? Surely that's more important than a picture of the car?

FWIW I'd drop the stuff about the car altogether. I can only remember two pupils in seven years who were remotely interested in what car they were driving!

Also, the prices. You don't say how long a lesson lasts. Also, I'd be structuring the prices to encourage them to take two-hour lessons.

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#25 24-02-15 11:26:59

Zipper
Verified Member
From: Darwin, Northern Territory Aus
Registered: 20-08-04
Posts: 2,696
Website

Re: New ADI - Website & SEO questions

I agree, a pic of Charlotte would be good (it strengthens the personal touch!).
If Charlotte looked like ME though, you wouldn't bother roll big_smile

However I think that having stuff about the car is still a good idea, after all it's a site for LEARNER DRIVERS - yes most learners don't really care about the make or model of car they'll be driving, but a picture of a car, any car, preferably with signage and L-plates, adds credibility to your LEARN TO DRIVE site.
They can picture themselves behind the wheel and can relate to the mental image of ACTUALLY DRIVING (vrooom vrooom).

OK I agree that most learners don't really care about the make/model etc, but a Mini is still a draw-card.
If I rolled up to the Darwin N.T. High Schools & Colleges in a Mini (very expensive down here so I won't) the students would literally swoon over it (ignoring me of course).


Zipper ("G'Day Mate!")
I'm not 65! I'm only $59.95+tax
www.drivingnt.com

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