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#1 24-10-12 13:32:07

SEGecko
Member
From: Lancaster
Registered: 24-10-12
Posts: 12
Website

Driving Instructor Websites and Website Marketing Advice!

Hi Guys,

I think this is the best place to start posting, administrators if I've posted in the wrong place feel free to move it to the correct category!.

My name is Joe and I am director of an internet marketing company in the North West. I am a member of a number of forums around the internet and give free advice to business owners on getting a better internet presence particularly on the search engines to help you get more business. I am going to start posting some advice and pointers about getting your website up onto Google so you can start getting students from it. I have number of driving instructors in my portfolio that are doing great from work I've done for them so you could say I'm a bit of a driving instructor specialist when it comes to internet marketing. Hope the information I post helps you guys.

Lesson 1 - Getting your site Picked up by Google (Indexing)


Google analyses a number of things on your websites and from what it reads it will make a decision on where to put your website in it's search engine and for what 'keyword(s)' or 'key phrase(s)'

To get your website picked up by Google for a particular keyword(s) or key phrase(s) you need to make sure you have done the following four things:

1. Have the correct meta robots tag.

2. Have the correct meta 'Title Tag'

3. Have the correct meta 'Description Tag'

4. Have the correct meta 'Keywords Tag'

Part 1

Meta Robots Tag
The meta robots tag file gives specific instructions to Google's spider or [Google Bot] as it is more commonly known to what parts of your website to read and index it within its search engine. You can tell Google bot to index all of your website (or read all your website) or only index part of your site or you can tell it not to index any of your website. We want Google to read all your site so you can get indexed better in the Google search results.

Setting the meta robots tag:
On the back end of your website is the mark up or code called HTML that Google will read when it visits your site. You need to input this line of code in the <head> tag on your home page

<meta name= "robots" content= "index, follow" >

If you right click on the home page of your website through a browser you can 'View Source' which will bring up all the HTML code and you should see something like this in the top few lines:

<html>
<head>
<title>...</title>
<META NAME="ROBOTS" CONTENT="INDEX, FOLLOW">
</head>

You have now correctly set the meta robots tag to be indexed by Google.

Last edited by SEGecko (24-10-12 13:33:38)

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24-10-12 13:32:07

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Re: Driving Instructor Websites and Website Marketing Advice!




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#2 24-10-12 15:45:11

Loopy Lou
Verified Member
From: Berkshire
Registered: 03-11-07
Posts: 554

Re: Driving Instructor Websites and Website Marketing Advice!

Robots, Description and Title tags, yes - but Google hasn't used the Keywords meta tag in search ranking for years - and in fact I can't think of any major search engine that does! They all stopped taking any notice of it when silly people used the Keywords meta tag to mislead searchers.

Here's what Google itself says: Google Webmaster Central: "Google does not use the keywords meta tag in web ranking".

Ensure that your page content is written with your keywords (but whatever you do, don't go in for "keyword stuffing"), but you don't need to spend ages listing keywords as you'll be wasting your time! That said, if you like to err on the side of "covering all bases" and want to add a few keywords as a meta tag, they should reflect the content of the page.

Last edited by Loopy Lou (24-10-12 15:50:53)


It's too bad that stupidity isn't painful...

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#3 24-10-12 18:28:14

SEGecko
Member
From: Lancaster
Registered: 24-10-12
Posts: 12
Website

Re: Driving Instructor Websites and Website Marketing Advice!

Quite right Lou, Google doesn't look at the 'Keywords' tag any more in terms of SERPS but we put keywords tag in to be safe, if you google a trade and a place you will find most of the sites ranking page 1 position 1 will have the keywords meta tag in there also! Thanks for your input! smile

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#4 24-10-12 18:58:45

Loopy Lou
Verified Member
From: Berkshire
Registered: 03-11-07
Posts: 554

Re: Driving Instructor Websites and Website Marketing Advice!

SEGecko wrote:

...you will find most of the sites ranking page 1 position 1 will have the keywords meta tag in there also! Thanks for your input! smile

But since Google's introduction of "personalised search" there IS no "page 1 position 1" is there! (or to be more accurate, not in the way that there used to be prior to personalised search and in the way that anyone "selling" SEO services might lead someone who knows no better to believe)


It's too bad that stupidity isn't painful...

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#5 24-10-12 19:21:17

SEGecko
Member
From: Lancaster
Registered: 24-10-12
Posts: 12
Website

Re: Driving Instructor Websites and Website Marketing Advice!

Personalised search can affect the search results yes, for example if you were optimising your website to get up onto Google for a particular phrase and you keep checking to see where you are on Google and clicking on your link, if you are logged into a Google account it can often put you website higher than it actually is because it will remember a website you've been on before.

But if you think about your potential clients they don't spend there time searching for 'house cleaners london' every day and clicking on one particular website. People who wanted a house cleaner would type in 'house cleaners london' find what they are looking for and be done with it. So this isn't really an issue when it comes to SEO.

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#6 24-10-12 19:41:45

Loopy Lou
Verified Member
From: Berkshire
Registered: 03-11-07
Posts: 554

Re: Driving Instructor Websites and Website Marketing Advice!

Not entirely accurate - as search results now depend on numerous factors including your location and what you may have looked at in the past, two people doing identical "new" searches at an identical time are unlikely to have the same set of search results delivered. This effect is called a "filter bubble" (i.e put simply Google shows you what IT thinks you want or maybe a more accurate word would be "need" to see) and even if you log out of a Google account, many tests have shown that search results still have a significant degree of "personalisation".

There is no such concept at Page 1 Position 1 and there hasn't been for quite some time.

The closest you can get to a "pure" search is something like StartPage (a search engine which does not create a filter bubble) - and only those in the know routinely use something like that...most people just blindly continue down the road to GoogleTown!


It's too bad that stupidity isn't painful...

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#7 24-10-12 20:03:59

SEGecko
Member
From: Lancaster
Registered: 24-10-12
Posts: 12
Website

Re: Driving Instructor Websites and Website Marketing Advice!

I'llgive you an example of one of my clients for whom I've optimised his website www.bertysspeedypass.co.uk ranks page 1 position one in the organic search results for "driving lessons leicester" and has done for over 6 months and it's the same if anyone types in "driving lessons leicester" he is page 1 position 1.

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#8 24-10-12 20:16:34

Loopy Lou
Verified Member
From: Berkshire
Registered: 03-11-07
Posts: 554

Re: Driving Instructor Websites and Website Marketing Advice!

SEGecko wrote:

I'llgive you an example of one of my clients for whom I've optimised his website www.bertysspeedypass.co.uk ranks page 1 position one in the organic search results for "driving lessons leicester" and has done for over 6 months and it's the same if anyone types in "driving lessons leicester" he is page 1 position 1.

Sorry, but I get

http://www.leicesterdrivingacademy.co.uk

You cannot possibly claim

...it's the same if anyone types in "driving lessons leicester" he is page 1 position 1.

as it obviously isn't!

Anyone actually IN Leicester would have the results "refined" even further


It's too bad that stupidity isn't painful...

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#9 24-10-12 20:37:22

boing boing
Verified Member
Registered: 21-09-10
Posts: 86
Website

Re: Driving Instructor Websites and Website Marketing Advice!

What Loopy Lou says, www.leicesterdrivingacademy.co.uk/ is at the top of the rankings for me too.

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#10 24-10-12 20:57:30

martin Williams
Verified Member
Registered: 26-06-09
Posts: 1,144

Re: Driving Instructor Websites and Website Marketing Advice!

boing boing wrote:

What Loopy Lou says, www.leicesterdrivingacademy.co.uk/ is at the top of the rankings for me too.

Me too i get the same.

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#11 24-10-12 23:08:26

Terrier
Banned
From: Greater Manchester
Registered: 15-05-11
Posts: 657

Re: Driving Instructor Websites and Website Marketing Advice!

I get BSM at No 1 on driving lessons leicester. bertysspeedypass is at No 5. My own website keeps bouncing between page 1-3 no matter what I do to it.


ADI Development Greater Manchester & Cheshire Grade 6 ORDIT Approved
Cardington Grade A  RoSPA Gold
DSA External Trainer Certificate for Instructor Training

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#12 25-10-12 08:21:11

SEGecko
Member
From: Lancaster
Registered: 24-10-12
Posts: 12
Website

Re: Driving Instructor Websites and Website Marketing Advice!

the top 3 in the yellow box are adwords which will change for the area you are based in, the organic results do not change if those in leicester...  berty's speedy pass is position 2 at the moment he's dropped down a position however the fact remains he's not had any SEO done on the site for over 8 months now which means his advertising costs are 0 and he has a full diary. I've not come here to have an argument with people about SEO I've come to give some friendly advice on getting there websites up onto page one using the methods I've tested and proven.

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#13 25-10-12 08:32:49

SEGecko
Member
From: Lancaster
Registered: 24-10-12
Posts: 12
Website

Re: Driving Instructor Websites and Website Marketing Advice!

Terrier wrote:

I get BSM at No 1 on driving lessons leicester. bertysspeedypass is at No 5. My own website keeps bouncing between page 1-3 no matter what I do to it.

What's your website address Terrier I'll have a quick look for you

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#14 25-10-12 08:59:56

Loopy Lou
Verified Member
From: Berkshire
Registered: 03-11-07
Posts: 554

Re: Driving Instructor Websites and Website Marketing Advice!

SEGecko wrote:

the top 3 in the yellow box are adwords which will change for the area you are based in, the organic results do not change if those in leicester...  berty's speedy pass is position 2 at the moment he's dropped down a position however the fact remains he's not had any SEO done on the site for over 8 months now which means his advertising costs are 0 and he has a full diary. I've not come here to have an argument with people about SEO I've come to give some friendly advice on getting there websites up onto page one using the methods I've tested and proven.

Oh for goodness sake, give people credit for knowing something about SEO!

The internet isn't new and many of us here know perfectly well how to build and market effective websites.

We are NOT talking about Adwords (the sponsored links) we are talking about ORGANIC results and THEY ARE PERSONALISED.

Your client's website is NOT in position 1 for me, not for the other posters who've searched.

As for some of the rest of your advice, you state as fact, things that aren't fact which makes me doubt how up to date your SEO skills are.

You DON'T need a keywords meta tag as no major search engine takes any notice of it. The only reason to include a keywords tag is "just in case" as no-one really knows all the factors that any search engines use in their ranking algorithms. Put keywords in if you like, but it will do no harm if you don't.

As for the robots meta tag, again, it will do no harm not to include that either as robots meta tags are usually used if you DON'T want any, or a specific part of your website indexed - by default if you don't tell them not to, they will. Google itself (talking specifically about robots.txt files here but the principle is the same for robots meta tags) says:

....You need a robots.txt file only if your site includes content that you don't want search engines to index. If you want search engines to index everything in your site, you don't need a robots.txt file (not even an empty one)....

Source: Google Webmaster Tools

Presumably your motives for being here to "help" us are presumably to also drum up a bit of business for yourself by getting people into a panic because they don't know if their website has all these magic hocus pocus meta tags?

Last edited by Loopy Lou (25-10-12 09:01:09)


It's too bad that stupidity isn't painful...

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#15 25-10-12 09:12:27

SEGecko
Member
From: Lancaster
Registered: 24-10-12
Posts: 12
Website

Re: Driving Instructor Websites and Website Marketing Advice!

Lou relax, you don't know what Googles algorithms are and neither do I most of what you're saying will make no sense to those who don't know anything about SEO or Google, I'm trying to explain best practices in the simplest way possible so people can get more exposure on the search engines, it really does not matter that Google might not use the keywords tag when looking where to index a site we put it in because it's better to be safe than sorry, I know websites that rank on page 1 on a national basis without keywords tags but it's not something that has to be explained in fine detail to people who don't know much about SEO. The methods I use get people on page 1 and they get lots of work from it and that is all i know

As I mentioned this is a driving instructor forum where people come for advice and that is what I'm trying to do without you sabotaging everything I'm saying ring any one of my clients and they will tell you they are happy. I'm not here to 'drum up business' by intimidating people into thinking their websites are not good enough or what ever you are trying to say I'm simply here to give advice to people so please stop attacking me

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#16 25-10-12 10:22:44

Loopy Lou
Verified Member
From: Berkshire
Registered: 03-11-07
Posts: 554

Re: Driving Instructor Websites and Website Marketing Advice!

Look Joe...my point is a simple one. You have turned up here out of the blue on a wave of lovely fuzzy warm altrusitic intentions and announced that you have come to "help" us.

Driving instructors get these offers of "help" from people with a commercial interest on a regular basis.

I'm 100% sure that ALL of us here (apart from ADIs who work for a franchise) have had unsolicited calls and emails from website design/SEO companies/trade directories who tell us how they can improve our rankings, get us more customers, make us more money and divulge the secret of how to turn base metal into gold if only we'd shove a considerable amount of our hard earned readies their way.

We've even had people like you wander into these forums to "help" us on a tediously regular basis.

In short, we've heard it all before. The "help" you give is in the hope that you'll get business. It's a marketing ploy.

I'd have been a lot more "forgiving" of your "motives" had you done two things:

1) Given more accurate advice
2) Not dropped links to your own company and your own maintained websites unless specifically asked.

The admin of this site run adverts - there's not a current one for a website design company admittedly, but if there were, they wouldn't be too happy about what you're doing.

There's a world of difference between someone being a member of this site because they are involved in the driver training industry and them then asking for help and getting advice and recommendations about website design and SEO and someone like you who has NO direct connection with the driver training industry turning up here to "give help" when you have an obvious commercial interest.

Sorry if you feel I'm sticking my nose in but I DO know what I'm talking about when it comes to web content and SEO (I on the other hand have no commercial interest - I run a driving school and am also a content writer for my own projects which wouldn't be successful and make me money if I didn't know how to use SEO effectively).


It's too bad that stupidity isn't painful...

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#17 25-10-12 10:39:35

SEGecko
Member
From: Lancaster
Registered: 24-10-12
Posts: 12
Website

Re: Driving Instructor Websites and Website Marketing Advice!

Loopy Lou wrote:

Look Joe...my point is a simple one. You have turned up here out of the blue on a wave of lovely fuzzy warm altrusitic intentions and announced that you have come to "help" us.

I am very suprised at your attitude towards people giving advice to people, I can't imagine you have the same morals if you find it so difficult to believe that someone would want to offer advice to help people without there being any financial gain for them. I think on that bomb shell congratulations Lou you've successfully 'got rid of me' I'm not going to sit here and be accused of something I myself completely disagree with, it was not my intention coming here to be attacked by someone who's life revolves around 'proving someone wrong' I simply came to give some free advice, but I shall not bother any more.

Sorry to anyone that was looking to follow my posts.

Joe

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#18 25-10-12 11:24:26

martin Williams
Verified Member
Registered: 26-06-09
Posts: 1,144

Re: Driving Instructor Websites and Website Marketing Advice!

SEGecko wrote:
Loopy Lou wrote:

Look Joe...my point is a simple one. You have turned up here out of the blue on a wave of lovely fuzzy warm altrusitic intentions and announced that you have come to "help" us.

I am very suprised at your attitude towards people giving advice to people, I can't imagine you have the same morals if you find it so difficult to believe that someone would want to offer advice to help people without there being any financial gain for them. I think on that bomb shell congratulations Lou you've successfully 'got rid of me' I'm not going to sit here and be accused of something I myself completely disagree with, it was not my intention coming here to be attacked by someone who's life revolves around 'proving someone wrong' I simply came to give some free advice, but I shall not bother any more.

Sorry to anyone that was looking to follow my posts.

Joe

Free advice from anyone is much apprieciate thank you SEGecko and Loopy Lou.

We all get cold calls from SEO companies on a daily basis and to be quite frank they are an unwanted distraction. Some ring you every couple of weeks dispite being told not to mostly hidden numbers and they just hang up no message if you cant answer the phone because you are on a lesson.
What gets me is these companies have found my number and website so i'm sure prospective pupils do as well.

Last edited by martin Williams (25-10-12 11:26:24)

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#19 25-10-12 11:45:58

Lady-Hynarc
Verified Member
Registered: 09-04-12
Posts: 649

Re: Driving Instructor Websites and Website Marketing Advice!

I am by no means an expert in this field in spite of having worked in IT for 20 years but I have done and read some bits and pieces on the subject.  I do not know the motives of SE Gecko in joining the forum and, frankly, I don't really care.  I have learned that there is much good advice out there and there is also a lot of garbage.  I prefer to examine claims of knowledge by results and therefore tend to look into such claims in a bit more detail.

I have looked at some of the websites designed by SE Gecko and would like to make the following observations:

1.  Slow web page loading
2.  Not appearing on page one of Google using something fairly standard e.g., Driving Lessons Bury
3.  The SE Gecko site doesn't appear in Google search results page 1 for, say, Professional Web Design Preston
4.  Multiple errors when run through the W3C validator - of course it would help if a doctype was specified
5.  Spelling mistakes
6.  Poor layout

I may be wrong but these are the kinds of things that I look for as a guide as to whether a company really knows their business and is likely to be able to help me with mine.

I am not saying that he does not know his business, just that there is enough cause for me to doubt whether he can help my business.  My website is deficient - I know that - but when I decide to improve it, I will need to be very sure about the company I choose.  Once bitten....

Last edited by Lady-Hynarc (25-10-12 11:51:26)

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#20 24-12-12 08:07:45

Barry500
Member
From: Ipswich, Kesgrave, Woodbridge.
Registered: 27-11-10
Posts: 491
Website

Re: Driving Instructor Websites and Website Marketing Advice!

Loopy Lou wrote:
SEGecko wrote:

I'llgive you an example of one of my clients for whom I've optimised his website www.bertysspeedypass.co.uk ranks page 1 position one in the organic search results for "driving lessons leicester" and has done for over 6 months and it's the same if anyone types in "driving lessons leicester" he is page 1 position 1.

Sorry, but I get

http://www.leicesterdrivingacademy.co.uk

You cannot possibly claim

...it's the same if anyone types in "driving lessons leicester" he is page 1 position 1.

as it obviously isn't!

Anyone actually IN Leicester would have the results "refined" even further

I have just done the search and Bertysspeedypass comes up 10th on my computer and I am in Ipswich!

I know that depending on your computer device and even the time of day can more your listing from top to halfway down the first page or even on to the second page for no apparent reason.

Yesterday I was Top of my page for the first time ever and yet 3 hours later I was halfway down!

Try it and let me know your area and where I am. www.btidriving.co.uk I am in Ipswich. So try driving lessons ipswich. Please let me know.

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#21 24-12-12 08:19:32

Barry500
Member
From: Ipswich, Kesgrave, Woodbridge.
Registered: 27-11-10
Posts: 491
Website

Re: Driving Instructor Websites and Website Marketing Advice!

martin Williams wrote:
SEGecko wrote:
Loopy Lou wrote:

Look Joe...my point is a simple one. You have turned up here out of the blue on a wave of lovely fuzzy warm altrusitic intentions and announced that you have come to "help" us.

I am very suprised at your attitude towards people giving advice to people, I can't imagine you have the same morals if you find it so difficult to believe that someone would want to offer advice to help people without there being any financial gain for them. I think on that bomb shell congratulations Lou you've successfully 'got rid of me' I'm not going to sit here and be accused of something I myself completely disagree with, it was not my intention coming here to be attacked by someone who's life revolves around 'proving someone wrong' I simply came to give some free advice, but I shall not bother any more.

Sorry to anyone that was looking to follow my posts.

Joe

Free advice from anyone is much apprieciate thank you SEGecko and Loopy Lou.

We all get cold calls from SEO companies on a daily basis and to be quite frank they are an unwanted distraction. Some ring you every couple of weeks dispite being told not to mostly hidden numbers and they just hang up no message if you cant answer the phone because you are on a lesson.
What gets me is these companies have found my number and website so i'm sure prospective pupils do as well.

I agree some of these so called SEO companies don't even bother to look where you are on Google. I had one call me the other month saying I was not on the front page of google, so I took the time to talk them through and they did not even realise that the first 3 on the list are adverts after that they could see I was on the front page. Normally I just say no, but this company kept calling me we it must be a call centre type as the operator was not that bright.

But any help is welcome, we can always try new things which is why in part why I am here.

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#22 24-12-12 10:59:13

boing boing
Verified Member
Registered: 21-09-10
Posts: 86
Website

Re: Driving Instructor Websites and Website Marketing Advice!

Barry500 wrote:

Try it and let me know your area and where I am. www.btidriving.co.uk I am in Ipswich. So try driving lessons ipswich. Please let me know.

No 7 in the organic rankings (from Staffordshire).

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