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#1 07-09-09 07:36:15

Target
Verified Member
From: Winchmore Hill North London
Registered: 17-01-05
Posts: 5,695
Website

Advertising Implications

Ive noticed recently, this is with BT and also Tesco advertising that they state certain offers or claims in an attempt to draw in extra business.

example BT.......Join us and switch from Tiscali for 3 free months...
example Tesco......Tesco Prit Stick £5 WH Smith Prit Stick £10 (example)......

Of course with the Tesco adverts theres a chance people will go elsewhere but what are the legal rules surrounding this type of advertising, you are afterall mentioning and displaying another companys name in your adverts?


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07-09-09 07:36:15

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Re: Advertising Implications




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#2 07-09-09 08:52:25

jay666
Member
From: West Midlands
Registered: 15-04-09
Posts: 210
Website

Re: Advertising Implications

Its facts though isn't it? If WH Smith sell their prit stick for that price then what is wrong with letting people know that theirs is cheaper. WH Smith might not thank them for it but I as a customer would.

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#3 07-09-09 16:04:10

Colin Martin
Verified Member
From: Southsea
Registered: 21-01-05
Posts: 2,465
Website

Re: Advertising Implications

You are allowed to put anything factual in your advertising and if this is your competitions information there is no problem. What you aren't allowed to do is write 'knocking copy' saying your competition is rubbish or you are better for any reason. Notice when there are adverts with competitors prices in the advertiser doesn't say "we are better" just "our prices are lower". It is entirely your judgement that decides if this is a good thing.

You can also review a product and publish findings from an independent perspective and say its rubbish. We couldn't review lessons from each others school and say they are rubbish because it is in our our commercial interest to compete with each other. This is why I sometimes wince when I see postings on forums mainly bashing the 2 big boys. I just hope their lawyers don't read it.


Colin Martin
The Bright Red L http://thebrightredl.com
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