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#1 15-04-04 17:36:15

jonks
Guest

BSM changes strategy with focus on digital direct

BSM changes strategy with focus on digital direct

... a series of events running across the UK at venues ... installed in
80% of its 109 driving centres, and CD ... incentives including £30 off
when they book ten lessons. ...

15-04-04 17:36:15

AdBot
Google AdSense Posting Bot

Re: BSM changes strategy with focus on digital direct




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#2 15-04-04 18:18:58

Badger
Guest

Re: BSM changes strategy with focus on digital direct

Its a cunning ploy to follow the DfTrs stated policy of introducing more technology into the way learners are taught to drive.

BSM are clearly hoping to produce the infrastructure which will be beyond the scope of the average independent ADI.  They will then treble the number of franchisees and possibly end up as the onlytraining provider for learners.

At which point they will be nationalised at vast profit for the RAC who own them and the independent ADI will be no more.

Thankfully I shall have retired and emigrated by then

Badger


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#3 15-04-04 19:36:51

bigred
Verified Member
From: Kent
Registered: 25-02-04
Posts: 1,592
Website

Re: BSM changes strategy with focus on digital direct

I've never really been impressed with BSM. Mainly cause I nearly lost my home due to not earning for the 2.5 years I stayed with them.

We're getting an 8% response from our own direct mail campaigns and I know for sure BSM will never come near that!

Don't be afraid of the Big Boys - Small schools and independant instructors have a great future!

Just get stuck in.

Regards,

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