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#1 07-08-14 08:51:33

Marmalade
Member
From: Peterborough
Registered: 28-05-14
Posts: 21
Website

Email or Social Media?

Hello all!

Which do you prefer to use for enquiries/bookings/communicating?

How often do you check your emails? Do you pay much attention to them at all?

Do you use social media?

I look forward to hearing all the response's!


We champion young drivers with award-winning low cost insurance for learner and new drivers and a great young drivers’ car scheme

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07-08-14 08:51:33

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Re: Email or Social Media?



#2 07-08-14 14:02:41

Joe24
Verified Member
Registered: 18-05-12
Posts: 308

Re: Email or Social Media?

Most of my communicating is done via mobile phone. Text/Telephone/WhatsApp etc.

My emails are checked daily. My website contact forms (filled out by new pupils wanting lesson details etc) come through to my email.  If I didn't check my emails daily then somebody else would get the work.

I do use social media (bookface/twitter) and pupils can/have contacted me using these methods. Also I can use these platforms to advertise my driving school when I have gaps in my diary. Its free and quick.

The above takes a few minutes every day, sometimes a little longer. Well worth it though. My diary is full and I have a 4 week waiting list.

If you choose not to use social media/emails etc more fool you. You are losing out!

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#3 07-08-14 16:05:12

Marmalade
Member
From: Peterborough
Registered: 28-05-14
Posts: 21
Website

Re: Email or Social Media?

Thank you for the response.

That's great news to hear that you are full and have a 4 week waiting list (Maybe not so when it comes to time off and rest though ha)

We currently use phone calls and emails however we are branching out in to the social media area, just wanted to see everyone's inputs!

Thank you again.


We champion young drivers with award-winning low cost insurance for learner and new drivers and a great young drivers’ car scheme

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#4 07-08-14 17:07:53

Lady-Hynarc
Verified Member
Registered: 09-04-12
Posts: 648

Re: Email or Social Media?

All my inward communication comes to both my laptop (at home) and my phone whether it is by email, text, call, my website or facebook.  I rarely use twitter because the time overhead is too high.  I don't prioritise any particular medium over any other but texts tend to naturally occupy a bigger portion of the communication pie! 

I have advertised via facebook in the past but found it to be a waste of money and effort.  I just allow my good name to travel between my contacts and then pick up any business that that generates. 

I would not survive in this business if I relied solely on a single communication medium.  Having said all the above, I am absolutely hopeless at marketing!

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#5 07-08-14 19:01:30

johnp
Verified Member
From: Dorset
Registered: 04-03-06
Posts: 2,636

Re: Email or Social Media?

I hate phones especially mobiles.
They just do not do the job.
They are unclear, fade in and out, are expensive and pointless when you have a land line.

I use web site, emails all the time and some social media.


Driving is books-
1. "safe and responsible INDEPENDENCE."
2. "DISABILITY into ABILITY" 
3. "PSYCHOLOGY than SYSTEMS.
www.drivingincludesu.co.uk

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#6 07-08-14 21:43:05

Lynne
Verified Member
From: Essex
Registered: 05-03-04
Posts: 925

Re: Email or Social Media?

Same as Joe except I don't use twitter.

My emails also come down to my phone so I can see them when I'm out.

My passes, if they so wish, have a picture taken and it's put on my driving school facebook page.  They're easy to upload and then they of course 'share' them.

I also have a waiting list and am unable to fit anyone in for 3 - 4 weeks.   The vast majority of my work is recommendation.

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#7 08-08-14 11:05:24

Marmalade
Member
From: Peterborough
Registered: 28-05-14
Posts: 21
Website

Re: Email or Social Media?

Thank you all again for the replies, hope the lessons are going well?

Social media these days can be a very confusing and daunting place for some people!!

Word of mouth is a great tool, but sadly you always have the issue where I quote "When we do right, nobody remembers. When we do wrong, nobody forgets"

On the basis of social media and email's, which do you spend more time paying attention too?

Thank you all again for the replies.


We champion young drivers with award-winning low cost insurance for learner and new drivers and a great young drivers’ car scheme

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#8 08-08-14 13:26:15

Joe24
Verified Member
Registered: 18-05-12
Posts: 308

Re: Email or Social Media?

Facebook/Twitter are confusing....... for about 5 minutes. Once you get used to them though they are very easy and don't have to be all that time consuming. Take Twiter for example- Twitter uses up about 10 mins of my time each day. Quick flick though my feed and then post the odd tweet. You can spend hours on facebook but you don't need to. A status update takes about 30 seconds.
Now if you've never used a computer then these medias are very daunting/confusing. Few lessons on computer basics and you too can easily use these tools.
You will always get the odd person who refuses to move with the times and don't see the need for emails/websites/social media etc and these old school ADI's may struggle to fill spaces in their diaries.
Emails are very quick with modern mobile devices. I get an alert and then can check the email in 30 seconds. A reply might take slightly longer but is not always needed.


Move with the times I say. Happy as you are? It's a wonder you have a car because if we didn't move with the times we would be giving lessons on horse and cart!!

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#9 08-08-14 14:24:17

pegasus
Verified Member
From: north west
Registered: 25-02-05
Posts: 3,297

Re: Email or Social Media?

Hi Joe
I would estimate that 90-95% of the postings from FB "friends" (the majority of whom are ADIs) that I find coming to me are not worthy of more than a glance and are then hidden from view; just occasionally I might post a reply and then keep it in view for a few day to see if there is any response.

re:- eMail alerts, unless you only get them when not driving or teaching it must take you more than 30 secs to check them.

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#10 08-08-14 15:54:15

Marmalade
Member
From: Peterborough
Registered: 28-05-14
Posts: 21
Website

Re: Email or Social Media?

Thank you for the replies!

Do you socialise with other instructors via social media or do you attend the organisations/events?

I agree that you need to keep up with the times if you are to succeed in terms of business, as you will be over run by other companies promoting in the ways that you do not.


We champion young drivers with award-winning low cost insurance for learner and new drivers and a great young drivers’ car scheme

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#11 14-08-14 20:46:17

DrivingInstructors.co.uk
Member
From: Durham
Registered: 01-08-12
Posts: 77
Website

Re: Email or Social Media?

With a decent mobile phone you could easly cover all the options mentioned above.  Facebook offers live chat, alot of young people are scared to make the call to a stranger


UK ADI - Driving Instructor Directory http://www.drivinginstructors.co.uk Are you listed?  if not why not as its free

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#12 21-08-14 10:37:05

Marmalade
Member
From: Peterborough
Registered: 28-05-14
Posts: 21
Website

Re: Email or Social Media?

Hello Drivinginstructors.co.uk

I agree completely, technology has become so advanced that you can do much pretty much anything while you are out and about.

Thank you


We champion young drivers with award-winning low cost insurance for learner and new drivers and a great young drivers’ car scheme

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#13 22-08-14 07:30:43

Coasting Mart
Verified Member
Registered: 11-06-09
Posts: 967

Re: Email or Social Media?

technology has become so advanced that you can do much pretty much anything while you are out and about

If you've got a 3G signal!!  roll


"I swear I found the key to the universe in the engine of an old parked car"

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