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#1 25-02-10 09:42:31

RobC
Verified Member
From: Nr Ormskirk Lancs
Registered: 28-01-09
Posts: 765
Website

Out of the Red?

Red may have been taken over by a private equity firm just two days after going into administration, however whether this is a good thing remains to be seen for those who have already paid the old Red several thousand pounds to become a Driving Instructor after they were enticed by National TV and press advertising.

The old Reds chief success seemed to be in marketing and image, however it appears that they failed to live up to the promises they made to their trainees. Is the new Red any different to the old Red?, I hope so because if they fail to deliver the promises of their sales pitch they will no doubt ultimately fail.

As we know, becoming a Driving Instructor is not just a matter of paying the likes of Red several thousands of pounds. Potential trainees are not told that over 90% of trainees fail to qualify, and even those that do and take out expensive franchises find that there isnt the national shortage of Driving Instructors of the training organistions sales pitch.
For the minority of potential driving instructors who do qualify, It is probably true to say that the majority of do not stay with the expensive franchises attached to the big training organisations because they don't get allocated enough pupils. Of course this and the high failure rate of trainees is ideal for the training organisation as this gives them more spaces to fill!

The real question is that how long will it be before the Driver Training industry realises that they will never be seen as a profession and Driving Instructors will never acheive the status or income they deserve whilst the publics perception of the industry is formed by misleading TV adverts and unprofessional companies.


www.midasbustraining.webs.com
Midas Minibus Driver Assessor Trainer & Passenger Assistant Trainer
DVSA Fleet Registered Trainer

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25-02-10 09:42:31

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