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#1 25-05-07 18:02:26

Mcshadaw
Verified Member
Registered: 18-07-05
Posts: 134

Getting the most from your website

Hi all

I have recently had my website set up by Jonks - nice one Jon and obviously want to make the most of it.
The thing is, I am computer literate, but know nothing about getting traffic to my site, adding links onto my site etc etc. 
Does anyone know of any books/info that explain it simply!??

Thanks in advance
Dawn

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25-05-07 18:02:26

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Re: Getting the most from your website



#2 30-05-07 23:46:16

jonks
Guest

Re: Getting the most from your website

None that are particularly reliable. As i have said to you, i am working on a guide to editing and optimising, which i will be sending to all of my customers once it is written. That will be helpful for you.

Apart from that, exchange links with other driving schools, and submit do directories.


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#3 30-05-07 23:48:45

posh
Verified Member
Registered: 21-01-06
Posts: 855

Re: Getting the most from your website

http://thewebtrafficco.com/ecommerce-we … ooks-4/180   dont know if thees will help but you could have a look. neutral                                                   

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#4 31-05-07 07:14:27

timmanwaringadi
Verified Member
From: Devon
Registered: 29-08-06
Posts: 2,406
Website

Re: Getting the most from your website

Submit to directories, write articles with backlinks.

How effective are link exchanges do you think jonks?

The google site explains how their search engine works, and it's really good - it just says put the right information in and we'll find it!

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#5 31-05-07 15:24:01

Mcshadaw
Verified Member
Registered: 18-07-05
Posts: 134

Re: Getting the most from your website

thanks guys

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#6 01-06-07 18:10:51

jonks
Guest

Re: Getting the most from your website

How effective are link exchanges do you think jonks?

They are the devils work. don't touch them, ever.  They become bad neighbourhoods and you will get penalised, if not at first, eventually.

Google is against people exchnaging links just for search engine benefits. Google wants links to be natuaral associations between websites, otherwise there algorithm is worthless. The whole point is to use the weight of inbound links to determine which sites are popular and well respected. The whole Google index only really works if ONLY "natuaral" links are counted. A link to your website from another website that was put there because the other website wants to direct their visitors to your site because your content is relevant to theirs.

By exchanging links just for seach engine benefits, you are destrying the whole reason Google counts links towards a page's weight.

So if Google thinks your site is exchanging links just to increase your search engine rankings, they will devalue all of your inbound links, and even possibly penalise you.

When the guys n girls at google discover a link exchange programme, they do their very best to make sure nobody get any benefit from it at all, and in many case penalise the site involved, for being involved. It's cheating plain and simple, and you wont get away with it in the long term.

If you exchange links with websites it should be done carefully, quietly, and privately (within reason) and should only really be done with sites that are at least similar in content. 


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#7 01-06-07 18:21:49

jonks
Guest

Re: Getting the most from your website

write articles with backlinks.

You are refering to article syndication.

This used to pass a little bit of pagerank, but not anymore. google knows that people write articles (in many cases very bad articles) just for the purpous of generating inbound links. So Google doesn't give any value to links from articles that are syndicated through major artile syndication sites.

Also, if you end up with your article on several websites and blogs, you just get hit by googles duplicate content filter, because often google will not realise that you wrote the original. Someone else will get the benefit of your content, and all of the inbound links wont count because all copies of your article will end up in google supplimental index.

No penalty for doing this, but not real benefit either.

Thats on the article syndication sites though.

Writing press releases and submitting them to PR Web is very good.  Writing articles, publishing them on your own site and submitting tem to digg and such other sites is very good.

Generally, if you see a scheme on the web that is there just to increase your search engine rank, avoid it! For instance, article syndication just for SEO resons, link exchanges, SEO directories (web directories whos only reason for existance is to provide inbound links), FFA pages (Free for all links pages).

Nothing will work except good old fashioned, ethical, optimisation. Google and other search engines spend Billions of dollars making sure that nothing else works.


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#8 01-06-07 18:42:20

jonks
Guest

Re: Getting the most from your website

I should add... writing articles that are only going to be displayed on one other website, is very good.  It's only the sites that syndicate your article to hundreds of other websites that do not give much benefit. such as article base http://www.articlesbase.com/ or article city http://www.articlecity.com/

Thats not to say that there is no benefit in article syndication, just that SEO benefit is zero or neglagable these days


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#9 16-06-07 20:31:42

b3n
Member
Registered: 16-06-07
Posts: 4

Re: Getting the most from your website

The thing about search engine optimisation is that it's not a science - in fact it's full of guesswork, opinion and myths. But stick to the basic principles - produce good content whilst keeping some pertinent keywords in mind, and make sure your site is registered with directories and linked to from other sites to which it's relevant - and you should do OK.

'Marketing through search optimisation: how to be found on the web' by Alex Michael and Ben Salter is good. Or try visiting http://searchenginewatch.com/ - there's some free hints and tips, and you can pay for membership and get more detailed updates on how Google works etc.

Regards,

Ben

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